5 posts tagged “football”

They went deeper into the  psyche of the athlete. 

This morning while watching GameDay (huge day in college football today) I saw the latest Under Armour commercial.

They nailed it.

Under Armour has always done a great job of showing the insider perspective of the football player in their marketing. They have always been geared towards athletes, being founded by a former college football player Kevin Plank.  Thousands of aspiring college athletes have spent much of their lives working their ass off lifting weights, running, eating right and supplementing their bodies so that they can successfully chase their dream of playing in the NFL.

This life is full of sacrifice, discipline, hard work and sweat. Today’s athlete doesn’t just show up and perform.  In Under Armour’s latest commercial they show ripped football players doing all the tests that you would go through in the pro combine. The combines are where all the aspiring college athletes step into a lab, like a rat, and get measured, do position drills, do physical tests (40 yard dash, shuttle run, vertical jump and 225 bench where you push as many reps as you can handle.

Check out how this spot integrates many of these elements: using Steve Spurrier discussing a prospect, showing the lights of night games, showing quick paced events from the combine, the rain coming down, etc.   This Is Good.

I can't believe that Take-Two, the creator of Grand Theft Auto has paid OJ Simpson $50K. This is crazy.

The story:

New details on an old controversy for Take-Two Interactive: The Street.com obtains the contract between the video game company and O.J. Simpson for use of Simpson's likeness in a football game. Take-Two paid Simpson $50,000 this year. In theory Simpson could have received another $50,000 if the contract was renewed, but that seems unlikely given that the game, All-Pro Football 2K8, has sold poorly.

Take-Two has plenty on its hands -- namely a reorg and a push to make sure they don't blow the ship date for Grand Theft Auto IV again -- but this won't add to their problems: The OJ deal was approved by Take-Two's old management, so Strauss Zelnick and company can't take the blame for this one. The Street.com

Take Two goes to a new low...

here's the video

Stanford Stadium rocks. Their fan support sucks.The game was fun and smoking hot. (100 degrees yesterday?) What I don't understand is why Stanford fans suck so much.

Stanford Getting Crushed By The Bruins

Ghost Town

A ranked opponent was in town and the game didn't come close to selling out, despite the gorgeous new stadium. Across town in Berkeley, in a worn out tired soon to be replaced if they can get the guy out of the tree, Cal's game was sold out against Tennesee. (Good job Cal). Are there so many things to do on the peninsula that all of the thousands of Stanford Alumns can't come support their team?

Get into the game

Two gigantic plasma screens, a state of the art sound system pumping energy throughout the stadium and nobody listens. When Stanford was still in the game, the crowd must have been surfing their Ipods. Mega decibles of "Let's go Cardinal" or some techno pumped melody that would have make a Florida Gator crowd jump out of their seat and scream.....nothing.

Know the players

Hearing people question the name of their quarterback TC Ostrander, (a Menlo Atherton High School grad, Go Bears! ) says it all. "Who is the guy playing quarterback this year..."  "What is his name?"  Funny that in the 80s, everyone knew who was playing quarterback (...and running back, offensive line, defensive line, etc.)

One of the exceptions to the abovementioned is my Mom. She has shown up to games for over 30 years, roots hard, screams even when they are down and is truly a great Cardinal fan.